Why is websites so important? What makes online business successful. I will share some facts & statistics here.
Number of internet users grows rapidly each year. Millions of people use search engines everyday to research various topics, do product comparisons, buy products, and go about their daily surfing activities. Even some returned website’s customers use search engines to find link to return to the particular website, reason being we nowadays don’t remember our friend’s phone number; we just look into our phone contact list. It is so easy to find what we need on internet and search engines.
1. Being found
We can’t just rely on our sales team to look for business. We must not neglect the potential customers looking for our service on internet. There’s a saying, “If people don’t find your business on the web, they will certainly find a website of one of your competitors.”
2. Access to global clients
Internet has made the world a smaller place. You can sell to customers around the world with today’s efficient courier services and trustworthy payment services.
3. Works 24/7
Your website works 24 hours a day, 365 days a year, no holidays. People can always find you and learn about your business anytime.
4. Save money
You pay only low maintenance cost, no salary and no rental.
A website is also important because it helps to establish credibility as a business. 58 percent of global online consumers said they more likely to trust a company with “owned media,” such as a company with a website, versus one who doesn’t (Nielsen Advertising Survey, 2012).
Research shows that 60% of traffic goes to sites ranking in the top 3 positions of search engines, and 89% of the traffic goes to websites ranking in the top 10. In that case, if your website ranking is far behind, your business may be difficult to find.
Another research shows that 70% to 80% of users ignore the paid advertising; 70% of the links search users clicks on are organic. Below is another stats done by Infosys regarding Online Advertising.
The trend now is, if you have a mobile website, it brings you more sales. Spyder Trap reports that, 70% of mobile searches result in action within one hour. 30% of mobile shoppers abandon a transaction if the experience is not mobile optimized.